6:30-8pm
Photographer Jason Aten visiting from Michigan will be the special guest speaker!
ALSO, he is hosting a workshop the following day (Thurs March 10) Use the code ‘denpug’ for a rate of $275…
www.startworkshop.com/workshops
…Here’s more info:
THE ONE DAY INTENSIVE
This is not a typical workshop. It’s not a seminar. If you’re looking for a day of learning more about your camera and shooting pretty models – this isn’t for you.
On the other hand, if you’re ready to go deep – and get serious about your photography business, you can’t afford to miss this. You can’t afford to NOT start out right.
Unlike most photography “workshops,” this isn’t about photography. It’s based on business principles to help you grow your business.
Jason brings a background in management and marketing from working at as an executive at a Fortune 100 company, and the experience of starting – and building a successful boutique studio based in the midwest. Jason’s studio serves clients nationally and internationally.
You’ll leave with answers. You’ll leave with a PLAN. You’ll leave with the best practices and key strategies to help grow a business built to last.
KNOWING YOUR NUMBERS
We’ll start by helping define your goals. Using that as the foundation, we’ll get a grip on the numbers – including pricing, budgets, cash flow, expenses, and more. We’ll talk about how to understand and manage the financial health of your business, including de-mystifying financial reports (Balance Sheet, Income & Expense, and Cash Flow).
Based on a solid understanding of your expenses and what it costs you to be in business, we’ll also talk about pricing strategy and help you develop pricing that works for your business.
SETTING UP SYSTEMS FOR SUCCESS
You only have so much time, and we often find ourselves spending it on things that barely help us get by – and DON’T help us grow our businesses. We’ll talk about how developing efficient systems can help set your business up for real growth.
From workflow, to client management, to administrative tasks, we’ll talk about how to set up your business to free up time to do the things that help you grow your business.
MARKETING AND BRAND STRATEGY
Developing a brand – and a marketing strategy to support that brand – are key to finding the right clients. We’ll go through best practices in marketing and brand development – so that you’ll leave with key principles you can put in to place immediately.
THE CLIENT EXPERIENCE AND SALES
The relationships you develop with your clients are about more than smiles and smooth talking. We’ll cover how we walk our clients through from inquiry to completion – and how we start the cycle over. Our goal is to build clients for life.
